Advanced Diploma of Marketing and Communication

Advanced Diploma of Marketing and Communication2018-08-17T00:53:10+00:00

Advanced Diploma of Marketing and Communication

Course Code: BSB61315

Cricos Code: 092623G

Duration: 52 wks (including holidays)

Location: Melbourne, Hobart

Intake: Jan, April, July & Oct

Tuition Fees: $10,000

Material Fee: $200

Application Fee: $250

Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Diploma or higher

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • marketing director
  • marketing strategist
  • national, regional or global marketing manager.

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.

Unit CodeUnit NameElective or Core
BSBADV602Develop an advertising campaignC
BSBCUE605Develop and maintain a customer engagement marketing strategyE
BSBINM601Manage knowledge and informationE
BSBINN601Lead and manage organisational changeE
BSBMGT605Provide leadership across the organisationE
BSBMGT616Develop and implement strategic plansC
BSBMGT617Develop and implement a business planE
BSBMKG603Manage the marketing processE
BSBMKG605Evaluate international marketing opportunitiesE
BSBMKG606Manage international marketing programsE
BSBMKG607Manage market researchE
BSBMKG609Develop a marketing planC

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.

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Advanced Diploma of Marketing and Communication

Course Code: BSB61315

Duration: 45 wks (including holidays)

Location: Melbourne, Hobart

Intake: Monthly

Fee Type: Government Funding, Concession, Full Fee

VET Student Loans: Yes
– VET Student Loans will not be approved for students who do not meet eligibility requirements and 
– VET student loan gives rise to a HELP debt that continues to be a debt due to the Commonwealth until it is repaid 

FEES: Please visit  Cost   CAC-2018-Indicative-annual-tuition-fee

Government Funding Eligibility

Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Diploma or higher

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • marketing director
  • marketing strategist
  • national, regional or global marketing manager.

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.

Unit CodeUnit NameElective or Core
BSBADV602Develop an advertising campaignC
BSBCUE605Develop and maintain a customer engagement marketing strategyE
BSBINM601Manage knowledge and informationE
BSBINN601Lead and manage organisational changeE
BSBMGT605Provide leadership across the organisationE
BSBMGT616Develop and implement strategic plansC
BSBMGT617Develop and implement a business planE
BSBMKG603Manage the marketing processE
BSBMKG605Evaluate international marketing opportunitiesE
BSBMKG606Manage international marketing programsE
BSBMKG607Manage market researchE
BSBMKG609Develop a marketing planC

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.

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1300 258 369

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CAC has pathway arrangements with Southern Cross University for students to pursue further study.

University Pathway

Our prime focus is on delivering quality training and assessment. We ensure that student’s support services are given utmost importance.

CAC | Melbourne Campus

8-10 Cross Street, West Footscray VIC 3012

Phone: 1300 258 369

Web: CAC | Melbourne Campus

CAC | Hobart Campus

Level 3-4, 45 Murray Street, Hobart, TAS 7000 Australia

Phone: 1300 258 369

Web: CAC | Hobart Campus