Advanced Diploma of Marketing and Communication

Course Code: BSB61315

Cricos Code: 092623G

Duration: 52 wks (including holidays)

Location: Melbourne, Hobart

Intake: Jan, April, July & Oct

Tuition Fees: $11,500

Material Fee: $250

Application Fee: $250

Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Diploma or higher

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • marketing director
  • marketing strategist
  • national, regional or global marketing manager.

Course Delivery

Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.

At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.

Assessment Method

Assessment methods are flexible, valid, reliable and fair.

Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Data Analysis
• Marketing Performance Report

Pathways Information

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.

Unit CodeUnit NameElective or Core
BSBADV602Develop an advertising campaignC
BSBCUE605Develop and maintain a customer engagement marketing strategyE
BSBINM601Manage knowledge and informationE
BSBINN601Lead and manage organisational changeE
BSBMGT605Provide leadership across the organisationE
BSBMGT616Develop and implement strategic plansC
BSBMGT617Develop and implement a business planE
BSBMKG603Manage the marketing processE
BSBMKG605Evaluate international marketing opportunitiesE
BSBMKG606Manage international marketing programsE
BSBMKG607Manage market researchE
BSBMKG609Develop a marketing planC

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.

Advanced Diploma of Marketing and Communication

Course Code: BSB61315

Duration: 45 wks (including holidays)

Location: Melbourne, Hobart

Intake: Monthly

Fee Type: Government Funding, Concession, Full Fee

FEES: Please visit  Cost CAC-2019-Indicative-annual-tuition-fee

Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Diploma or higher

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • marketing director
  • marketing strategist
  • national, regional or global marketing manager.

Course Delivery

Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.

At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.

Assessment Method

Assessment methods are flexible, valid, reliable and fair.

Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Data Analysis
• Marketing Performance Report

Pathways Information

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.

Unit CodeUnit NameElective or Core
BSBADV602Develop an advertising campaignC
BSBCUE605Develop and maintain a customer engagement marketing strategyE
BSBINM601Manage knowledge and informationE
BSBINN601Lead and manage organisational changeE
BSBMGT605Provide leadership across the organisationE
BSBMGT616Develop and implement strategic plansC
BSBMGT617Develop and implement a business planE
BSBMKG603Manage the marketing processE
BSBMKG605Evaluate international marketing opportunitiesE
BSBMKG606Manage international marketing programsE
BSBMKG607Manage market researchE
BSBMKG609Develop a marketing planC

*Conditions apply

All fees are valid for 2019. Fees may change during the students’ course of study. Please refer to individual course information for text book and material fees where applicable. For Full Fee Paying Students CAC will not accept more than $1000 from each individual student prior to the commencement of the course.
For student eligible for Government Funding: Training services are provided to eligible individuals with funds made available by the Victorian and Commonwealth funding. Pursuing the courses under Victorian Training Guarantee may impact your access to further government subsidised training. Individuals with disabilities are encouraged to access government subsidised training.

MAKE AN ENQUIRY!

Interested Course *

OTHER COURSES AT CAC

Elicos Courses Melbourne Hobart

ELICOS

Marketing Courses Melbourne Hobart

Marketing Courses

Management Courses Melbourne Hobart

Marketing Courses

CAC has pathway arrangements with Southern Cross University for students to pursue further study.