Certificate IV in Marketing and Communications

Course Code: BSB42415

Cricos Code: 092621J

Duration: 26 weeks (including holidays)

Location: Melbourne, Hobart

Tuition Fees: $4,650

Material Fee: $100

Application Fee: $250

Intake:  Jan, April, July & Oct

Description

The qualification is designed for people who wish to work in a marketing field and can be utilised in a variety of business environments. Students will undertake marketing activities, address customer needs, implement customer service standards, profile the market and analyse consumer behaviour.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 10 or higher

Job Roles

  • direct marketing officer
  • direct marketing officer
  • market research assistant
  • marketing coordinator
  • marketing officer
  • public relations officer

Course Delivery

Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.

At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.

Assessment Method

Assessment methods are flexible, valid, reliable and fair.

Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Survey Report
• Portfolio

Pathways Information

Further training pathways from this qualification may lead to a relevant Diploma qualification and higher.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification include 5 core unit and 7 electives.

Unit CodeUnit NameElective or Core
BSBCMM401Make a presentationC
BSBCRT401Articulate, present and debate ideasC
BSBCUS401Coordinate implementation of customer service strategiesE
BSBMGT407Apply digital solutions to work processesC
BSBMKG401Profile the marketE
BSBMKG408Conduct market researchE
BSBMKG413Promote products and servicesE
BSBMKG417Apply marketing communication across a convergent industryC
BSBMKG418Develop and apply knowledge of marketing communication industryC
BSBMKG419Analyse consumer behaviourE
BSBPMG522Undertake project workE
BSBRES401Analyse and present research informationE

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.

Certificate IV in Marketing and Communications

Course Code: BSB42415

Duration: 26 weeks (including holidays)

Location: Melbourne, Hobart

Intake: Monthly

Fee Type: Government Funding, Concession, Full Fee

FEES: Please visit  Cost   CAC-2019-Indicative-annual-tuition-fee

Description

The qualification is designed for people who wish to work in a marketing field and can be utilised in a variety of business environments. Students will undertake marketing activities, address customer needs, implement customer service standards, profile the market and analyse consumer behaviour.

Job Roles

  • direct marketing officer
  • direct marketing officer
  • market research assistant
  • marketing coordinator
  • marketing officer
  • public relations officer

Course Delivery

Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.

At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.

Assessment Method

Assessment methods are flexible, valid, reliable and fair.

Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Survey Report
• Portfolio

Pathways Information

Further training pathways from this qualification may lead to a relevant Diploma qualification and higher.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification include 5 core unit and 7 electives.

Unit CodeUnit NameElective or Core
BSBCMM401Make a presentationC
BSBCRT401Articulate, present and debate ideasC
BSBCUS401Coordinate implementation of customer service strategiesE
BSBMGT407Apply digital solutions to work processesC
BSBMKG401Profile the marketE
BSBMKG408Conduct market researchE
BSBMKG413Promote products and servicesE
BSBMKG417Apply marketing communication across a convergent industryC
BSBMKG418Develop and apply knowledge of marketing communication industryC
BSBMKG419Analyse consumer behaviourE
BSBPMG522Undertake project workE
BSBRES401Analyse and present research informationE

*Conditions apply

All fees are valid for 2019. Fees may change during the students’ course of study. Please refer to individual course information for text book and material fees where applicable. For Full Fee Paying Students CAC will not accept more than $1000 from each individual student prior to the commencement of the course.
For student eligible for Government Funding: Training services are provided to eligible individuals with funds made available by the Victorian and Commonwealth funding. Pursuing the courses under Victorian Training Guarantee may impact your access to further government subsidised training. Individuals with disabilities are encouraged to access government subsidised training.

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