Certificate IV in Marketing and Communications
Course Code: BSB42415
Cricos Code: 092621J
Duration: 26 weeks (including holidays)
Location: Melbourne CBD, Hobart CBD
Tuition Fees: $4,650
Application Fee: $350
Intake: Jan, April, July & Oct (* Monthly intake available for onshore students )
Description
The qualification is designed for people who wish to work in a marketing field and can be utilised in a variety of business environments. Students will undertake marketing activities, address customer needs, implement customer service standards, profile the market and analyse consumer behaviour.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- 18 years or older
- IELTS 5.5 or higher; or completion of any equivalent ELICOS program
- Satisfactorily completed the equivalent of Australian year 10 or higher
Job Roles
- direct marketing officer
- direct marketing officer
- market research assistant
- marketing coordinator
- marketing officer
- public relations officer
Course Delivery
Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.
It includes a minimum of 20 hours per week (face-to-face class) and may include evening and weekend timetables. The breakdown of 20 hours is 16 hours (2 days per week) and 4 hours (1 day per week) is face to face.
Assessment Method
Assessment methods are flexible, valid, reliable and fair.
Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Survey Report
• Portfolio
Pathways Information
Further training pathways from this qualification may lead to a relevant Diploma qualification and higher.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification include 5 core unit and 7 electives.
Unit Code | Unit Name | Elective or Core |
BSBCMM401 | Make a presentation | C |
BSBCRT401 | Articulate, present and debate ideas | C |
BSBCUS401 | Coordinate implementation of customer service strategies | E |
BSBMGT407 | Apply digital solutions to work processes | C |
BSBMKG401 | Profile the market | E |
BSBMKG408 | Conduct market research | E |
BSBMKG413 | Promote products and services | E |
BSBMKG417 | Apply marketing communication across a convergent industry | C |
BSBMKG418 | Develop and apply knowledge of marketing communication industry | C |
BSBMKG419 | Analyse consumer behaviour | E |
BSBPMG522 | Undertake project work | E |
BSBRES411 | Analyse and present research information | E |
*Conditions apply
Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy. Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.
Certificate IV in Marketing and Communications
Course Code: BSB42415
Duration: 26 weeks (including holidays)
Location: Melbourne, Hobart
Intake: Monthly
Fee Type: Government Funding, Concession, Full Fee
FEES: Please visit CAC-Indicative-annual-tuition-fee
Description
The qualification is designed for people who wish to work in a marketing field and can be utilised in a variety of business environments. Students will undertake marketing activities, address customer needs, implement customer service standards, profile the market and analyse consumer behaviour.
Job Roles
- direct marketing officer
- direct marketing officer
- market research assistant
- marketing coordinator
- marketing officer
- public relations officer
Course Delivery
Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.
At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.
Assessment Method
Assessment methods are flexible, valid, reliable and fair.
Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Survey Report
• Portfolio
Pathways Information
Further training pathways from this qualification may lead to a relevant Diploma qualification and higher.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification include 5 core unit and 7 electives.
Unit Code | Unit Name | Elective or Core |
BSBCMM401 | Make a presentation | C |
BSBCRT401 | Articulate, present and debate ideas | C |
BSBCUS401 | Coordinate implementation of customer service strategies | E |
BSBMGT407 | Apply digital solutions to work processes | C |
BSBMKG401 | Profile the market | E |
BSBMKG408 | Conduct market research | E |
BSBMKG413 | Promote products and services | E |
BSBMKG417 | Apply marketing communication across a convergent industry | C |
BSBMKG418 | Develop and apply knowledge of marketing communication industry | C |
BSBMKG419 | Analyse consumer behaviour | E |
BSBPMG522 | Undertake project work | E |
BSBRES411 | Analyse and present research information | E |
*Conditions apply
All fees are valid for 2019. Fees may change during the students’ course of study. Please refer to individual course information for text book and material fees where applicable. For Full Fee Paying Students CAC will not accept more than $1000 from each individual student prior to the commencement of the course.
For student eligible for Government Funding: Training services are provided to eligible individuals with funds made available by the Victorian and Commonwealth funding. Pursuing the courses under Victorian Training Guarantee may impact your access to further government subsidised training. Individuals with disabilities are encouraged to access government subsidised training.