By 2018cac|2021-02-26T01:55:26+00:00November 4th, 2020|Categories: Management, Marketing|Tags: Graduate Courses, Management|
The 7 Ps of marketing are the core building blocks required for any marketing strategy. Jerome McCarthy conceptualised the first 4 Ps in 1964 and these were increased to 7 in 1981 by Booms and Bitner. Here, we outline each of the 7 Ps (starting with McCarthy’s original 4) and tell you why you need [...]
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