A day in the life...

Marketing encompasses so many different tasks and assignments that no day is ever the same. Have you thought about studying a marketing course? And have you ever wondered what a day in the life of a marketer is like? Here’s a little taste from the world of marketing.

According to the Australian Government’s Job Outlook website, those working in marketing typically work a 44-hour week. Occasionally, you may work outside of regular hours, but it generally is a 9-5 job.

Once up and out of bed, many marketers will commute to an office. However, with the new work environment created by COVID, marketing professionals are working increasingly from home. Luckily, marketing activities have transitioned well to home-based work. Therefore, you may find yourself working from home with occasional visits to the office.

No two days are the same for a marketer. Clients are continually bringing new campaigns to the table and it’s the marketing team’s job to devise new and creative solutions.One day, they could be organising a social media campaign. The next day they could be working with an advertising team to create exciting video adverts.

• Checking emails from colleagues and clients alike and jumping on Zoom calls. Marketing is all about communication. And marketers will find themselves continually in discussions about upcoming pitches, current marketing strategies and client relations.
• Organising and conducting market research to profile markets and customers. All marketing strategies require appropriate research before a team can action them.
• Planning new marketing strategies based on research, business objectives and creative briefs.
• Coordinating marketing plan implementation. Marketing plans can consist of numerous elements and so a marketer may need to coordinate writers, video editors, event planners, brand experts, sales departments and PR (among others).
• Meeting deadlines. Whether this be for creating content for a campaign or writing a marketing brief, marketers have to work with multiple and tight deadlines.
• Budget analysis. All marketers will need to work to a budget. Therefore, they need to collaborate with the appropriate teams to ensure every action they make is affordable.
• Predicting and following new trends. Marketing is an ever-changing industry and marketers need to be able to stay current.
• Reporting on marketing campaigns. By analysing data and feedback, marketers can assess a campaign’s success, report the information to key stakeholders, and make suggestions for changes.
• Advising on the marketing mix. The mix includes the product, price, promotion, place, selling and distribution.

Technology has had a massive impact on marketing by digitising many of its processes. Digital marketing is now essential to any marketing campaign and this means that marketers have to learn how to use new pieces of software on a regularly.

• Content Management Systems (CMS) – This is a piece of software that allows teams to manage and update their content. For example, WordPress is CMS software.
• Customer Relationship Management (CRM) software – This allows businesses to manage their relationships with customers and potential customers. Marketers can organise customer information, monitor data and analytics, and carry out marketing actions like email marketing. HubSpot is CRM software.
• Adobe Creative Cloud – For marketers who work on the creative side, Adobe is the most popular tool for creating images and video content. Examples include InDesign, Photoshop and Premiere Pro.
• Google Ads – Anyone promoting products online will probably be using Google Ads so that they appear in online search results.
• Google Analytics – Tracking the customer journey is crucial for understanding your market. Google Analytics allows marketers to monitor traffic and develop their strategies.
• Social media – Countless digital marketing campaigns centre around their social media presence. From creating engaging Instagram profiles, to Facebook Ads, social media marketing is a powerful tool.
• QR codes – These small pieces of code can be an excellent way to get customers so engage with products.

Most people working in marketing have a bachelor’s degree in a related field or a Vocational Education and Training (VET) qualification. Therefore, they are highly skilled and have a passion for what they do.

According to the Job Outlook website, marketers have an average weekly wage around £1,700. This industry’s future growth is looking strong so people working in this field can expect good job prospects and good wages.

Employees in this industry mostly work full time (78%) and have an average age of 34. 61% of marketers are female.

Although most marketing jobs operate from 9am to 5pm, you may need to work overtime or attend events. One night, you may need to stay late to speak to an overseas client who works in a different time zone. The next night, you could find yourself overseeing the launch of a new restaurant that requires you to attend opening night.

Marketing is a diverse and exciting field. No matter what your particular skill set or experience, there is a sector for you. If you would like to work in the industry or upskill with a marketing qualification, Central Australian College have marketing courses perfect for anyone.