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Skills needed for marketing

By |2021-03-23T02:26:43+00:00March 23rd, 2021|Categories: Marketing|Tags: , , , , |

The marketing industry is incredibly diverse, ranging from content and brand marketing to digital marketing and market research. Therefore, there are several ways in which you can put your skills and talents to good use. Here, we look at some of the most crucial skills that a marketer needs to master. Creativity In [...]

Tips for becoming a better marketer

By |2021-02-25T06:21:25+00:00February 12th, 2021|Categories: Marketing|

Whether you’re a total newbie or a marketing professional, there is always room for improvement. Our tips for becoming a better marketer will help you strive for better and boost your productivity. Get to grips with the basics Even if you’ve been working in marketing for years, sometimes it’s good [...]

Top ten skills you will learn in Certificate IV in Marketing and Communications

By |2021-02-25T06:21:34+00:00January 20th, 2021|Categories: Marketing|Tags: |

A Certificate IV in Marketing and Communications establishes the foundations for students to build successful marketing careers. Here, we outline ten skills that you will learn during your studies. Communication It goes without saying that communication is essential for a career in marketing. When you’re on the job, not a day will go [...]

Business Buzzwords – the good, the bad and the ugly.

By |2021-02-26T01:58:52+00:00December 15th, 2020|Categories: Marketing|

All the terms you need to know (and the ones you need to forget!) Arguably one of the most controversial elements of business is its buzzwords. But what exactly are they? Buzzwords are words and phrases used to describe a particular business process or way of thinking. They can elevate the user from simple [...]

A day in the life of a marketer

By |2021-02-25T06:21:45+00:00December 8th, 2020|Categories: Marketing|Tags: |

Marketing encompasses so many different tasks and assignments that no day is ever the same. Have you thought about studying a marketing course? And have you ever wondered what a day in the life of a marketer is like? Here’s a little taste from the world of marketing. Rise and shine! According to [...]

If you have a small business, this is why you need digital marketing

By |2021-02-25T06:23:53+00:00November 18th, 2020|Categories: Marketing|

Are you missing out on potential business by not using digital marketing? According to KB Marketing Agency, “Ignoring online marketing is like opening a business but not telling anyone.” Even if you’re new to marketing and you have a small budget, there digital marketing solutions that could transform your business and allow you to keep [...]

The ultimate marketing mix. What are the 7 Ps of marketing, and why do you need to know them?

By |2021-02-26T01:55:26+00:00November 4th, 2020|Categories: Management, Marketing|Tags: , |

The 7 Ps of marketing are the core building blocks required for any marketing strategy. Jerome McCarthy conceptualised the first 4 Ps in 1964 and these were increased to 7 in 1981 by Booms and Bitner. Here, we outline each of the 7 Ps (starting with McCarthy’s original 4) and tell you why you need [...]

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