Diploma of Marketing and Communications
Course Code: BSB52415
Cricos Code: 092622G
Duration: 52 wks (including holidays)
Location: Melbourne, Hobart
Intake: Jan, April, July & Oct (* Monthly intake available for onshore students )
Tuition Fees: $11,500
Material Fee: $250
Application Fee: $250
Description
The qualification is designed for people who wish to work in a supervisory role and can be utilised in a variety of business environments. Students will learn t understand the marketing concept, interpret market trends, implement marketing activities and promote products and services. Students may be new to marketing field or have marketing experience without formal qualifications.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB42415 Certificate IV in Marketing and Communications.
- 18 years or older
- IELTS 5.5 or higher; or completion of any equivalent ELICOS program
- Satisfactorily completed the equivalent of Australian year 12, Certificate IV or higher
Job roles
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
- marketing manager
- marketing team leader
- product manager
- public relations manager
Course Delivery
Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.
It includes a minimum of 20 hours per week (face-to-face class) and may include evening and weekend timetables. The breakdown of 20 hours is 16 hours (2 days per week) and 4 hours (1 day per week) is face to face.
Assessment Method
Assessment methods are flexible, valid, reliable and fair.
Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Data Analysis
• Interpreting Market Trends
Pathways Information
Further training pathways from this qualification may lead to a relevant Advanced Diploma qualification.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification.
| Unit Code | Unit Name | Elective or Core |
| BSBADV507 | Develop a media plan | E |
| BSBFIM501 | Manage budgets and financial plans | E |
| BSBLDR502 | Lead and manage effective workplace relationships | E |
| BSBMKG501 | Identify and evaluate marketing opportunities | E |
| BSBMKG502 | Establish and adjust the marketing mix | E |
| BSBMKG506 | Plan market research | E |
| BSBMKG507 | Interpret market trends and developments | C |
| BSBMKG514 | Implement and monitor marketing activities | E |
| BSBMKG515 | Conduct a marketing audit | E |
| BSBMKG516 | Profile international markets | E |
| BSBMKG523 | Design and develop an integrated marketing communication plan | C |
| BSBPMG522 | Undertake project work | C |
*Conditions apply
Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy. Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.
Diploma of Marketing and Communications
Course Code: BSB52415
Duration: 40 wks (including holidays)
Location: Melbourne, Hobart
Intake: Monthly
Fee Type: Government Funding, Concession, Full Fee
FEES: Please visit 
CAC-Indicative-annual-tuition-fee
Description
The qualification is designed for people who wish to work in a supervisory role and can be utilised in a variety of business environments. Students will learn t understand the marketing concept, interpret market trends, implement marketing activities and promote products and services. Students may be new to marketing field or have marketing experience without formal qualifications.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB42415 Certificate IV in Marketing and Communications.
- 18 years or older
- IELTS 5.5 or higher; or completion of any equivalent ELICOS program
- Satisfactorily completed the equivalent of Australian year 12, Certificate IV or higher
Job roles
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
- marketing manager
- marketing team leader
- product manager
- public relations manager
Course Delivery
Delivery is on campus. It includes face to face delivery in the classroom with tutorials, analysis of case studies, interactive learning including discussion on key points, presentation. Simulated workplace environment is created to provide learners with business or industry learning environment simulated as companies.
At CAC courses are delivered for 20 hours per week over 3 days. The breakdown of 20 hours is 16 hours over 2 days per week is face-to-face and 4 hours over one day per week is self- pace learning.
Assessment Method
Assessment methods are flexible, valid, reliable and fair.
Assessment strategies include:
• Questions and answers
• Observation and Demonstration
• Report
• Case Study
• Research Project
• Project Planning
• Data Analysis
• Interpreting Market Trends
Pathways Information
Further training pathways from this qualification may lead to a relevant Advanced Diploma qualification.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification.
| Unit Code | Unit Name | Elective or Core |
| BSBADV507 | Develop a media plan | E |
| BSBFIM501 | Manage budgets and financial plans | E |
| BSBLDR502 | Lead and manage effective workplace relationships | E |
| BSBMKG501 | Identify and evaluate marketing opportunities | E |
| BSBMKG502 | Establish and adjust the marketing mix | E |
| BSBMKG506 | Plan market research | E |
| BSBMKG507 | Interpret market trends and developments | C |
| BSBMKG514 | Implement and monitor marketing activities | E |
| BSBMKG515 | Conduct a marketing audit | E |
| BSBMKG516 | Profile international markets | E |
| BSBMKG523 | Design and develop an integrated marketing communication plan | C |
| BSBPMG522 | Undertake project work | C |
*Conditions apply
All fees are valid for 2019. Fees may change during the students’ course of study. Please refer to individual course information for text book and material fees where applicable. For Full Fee Paying Students CAC will not accept more than $1000 from each individual student prior to the commencement of the course.
For student eligible for Government Funding: Training services are provided to eligible individuals with funds made available by the Victorian and Commonwealth funding. Pursuing the courses under Victorian Training Guarantee may impact your access to further government subsidised training. Individuals with disabilities are encouraged to access government subsidised training.
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CAC has pathway arrangements with Southern Cross University for students to pursue further study.
