Marketing is a creative, dynamic, fast-paced, ever-changing industry and now is the perfect time to get involved.

Marketers play a crucial role in the success of organisations. They influence a myriad of industries and allow companies to find and communicate with their customers. 

Are you looking to begin or progress in your marketing career but don’t know how to do it? Do you lack experience but can’t find employment in the roles that will provide you with that experience? Is the university too expensive? Then a vocational qualification could provide you with the opportunities you need.

Central Australian College has courses for everyone, whether you’re an experienced professional looking to upskill or a complete beginner. Choose the level that suits you and see how it can benefit your career.

The industry is growing

According to the Australian Government’s Job Outlook website, the marketing industry is expected to continue to experience strong growth in the coming years. Deloitte also forecasts a 2.2% increase in job roles being created in 2021-2022.

Currently, 91.6% of Certificate IV graduates are in either employment or further education, and this number rises to 96% for the Diploma of Marketing and Communications, according to MySkills. With these promising figures, graduates of marketing courses can feel confident that their skills are needed and chances of employment are high. 

In these uncertain times, it’s difficult to predict how industries will perform when dealing with the repercussions of Covid-19. However, what is certain is that companies are invested in finding ways to engage their audience. They’re committed to making their products relevant to their customers – and how do they do that? Through marketing.  

Choose the level that’s right for you

At CAC, we offer 3 Marketing and Communications courses that suit individuals at various educational and professional levels.

The Certificate IV is perfect for individuals without formal marketing qualifications or extensive real-world experience. Within the course you’ll learn to focus on customers, provide excellent service and analyse consumer behaviour. Not only does this course prepare you for careers in marketing, but it is also invaluable in other business environments. Following the completion of this course, students can apply for jobs as a marketing officer, market research assistant or public relations officer. 

The Diploma of Marketing and Communications is the next step for those who have completed Certificate IV but who want to work in a more supervisory role such as marketing, product or public relations manager. It is also suitable for individuals with marketing experience but no formal qualifications. You will analyse market trends, marketing concepts, and discover how to effectively promote products and services.  

For those looking to gain highly specialised knowledge and skills, we offer the Advanced Diploma of Marketing and Communications. This course creates leaders with responsibilities spanning across organisations. Learn the skills needed to take on roles such as marketing director, strategist or national, regional or global marketing manager. Their strategic decisions will have a high impact on marketing and business outcomes and lead teams and companies toward success. 

If you would like to continue into further, higher education after your course, then no problem. You can enrol in another course at CAC, or graduates of the Advanced Diploma can progress to an advanced degree such as a Masters. 

No matter what your level of experience, you can build upon your existing knowledge and skills in a way that directly benefits your career. 

Why choose CAC?

With our highly trained and experienced teachers, state of the art facilities and years of educational success, we’re well equipped to help you succeed.

From enrolment through to graduation, our focus is on student support. We are committed to helping our students achieve their goals, whether that be through direct study support or personal help. Contact us now to receive expert advice and find out how we can lead you to career success!